2K Recruits Apex Legends Producer to Rescue Challenged Action Game Project Ethos
2K Games has secured a seasoned producer from the creators of Apex Legends to oversee the development team at 31st Union, which is currently developing the forthcoming over-the-shoulder roguelike extraction-shooter known as this innovative game.
Management Transition Follows Poor Response
Brinkman takes on the leadership position at the development studio following the exit of former leader the ex-Sledgehammer Games executive, who was reportedly let go due to the game's underwhelming unveiling last fall.
Recently, the company's top executive a key figure notified employees about this strategic move through an official communication, which stressed that early feedback sessions had shown the need for a more defined game identity.
The president expressed that the team is now reimagining the project with a renewed focus, aiming to better meet gamer demands.
A Pattern of Key Hires
This announcement echoes a comparable step taken by 2K Games in the summer, when they hired an industry veteran from the Diablo team to contribute to the BioShock development group.
Here is the entire text from Ismailer's memo:
Hello Everyone—
I know you all just wrapped up your town hall - I hope you’re as excited as I am with the recent updates. Last time I shared you all a message, I mentioned the following: “I am confident in this crew. You all are some of the most driven and talented designers we have had the pleasure to partner with - and we’re eager for that collaboration to persist.”
Given your hard work and adaptability, especially over the last year, you repeatedly show that.
The player input from last fall’s the game demo was revealing. It validated the promise of a roguelike shooter but made clear we still had work to do. It revealed the necessity for a more distinct vision.
It’s been inspiring to see how far you’ve advanced. You accepted the feedback to mind and reimagined Project ETHOS with a revitalized vision - one that’s ready to achieve its potential to our players.
Our confidence in Project ETHOS increases every day. To advance the remarkable advancement you’ve made, It is a pleasure to welcome the new hire as the new Studio Head of the team. After some time of discussions, Ben starts with us on the specified date.
Ben’s guidance and expertise in the PVP shooter field is vast, having devoted the recent years developing and overseeing some of the most popular titles in the industry, for example the acclaimed shooter, and more recently, Apex Legends.
I invite you all in greeting him next week. We are all eager to continue observing the development of Project ETHOS in the weeks to follow.
The President
Experience of the Incoming Leader
The appointee presently holds the position of executive producer and head of production at Respawn Entertainment for their flagship title. Brinkman earlier worked at Treyarch and Activision in multiple production roles on the Call of Duty games, and, before that, had periods at 2K and Electronic Arts.
Title Information and Concept
Project Ethos was announced in last year together with a community playtest. Initially, 31st Union portrayed the title as a "free-to-play, 3rd-person roguelike hero shooter and an innovative advancement on the style."
"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in live gameplay to match your preferred approach," the description explains. "Face the competition with fresh skills, risks, and tests that evolve every match. Do you withdraw carefully with your collected items? Alternatively go big, gamble everything, and hope your team can earn top ranking? The decision is in your hands."
Project Ethos lacks an announced release date or consoles, but enthusiasts can expect further news as creation continues.